Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
UNDO 'Big Tobacco's Fantasyland'
Creative & Production
Duncan Channon, San Francisco
Client
California Tobacco Control Program
Stills Photographer
Raul Romo
Production Scope
Combined 2-day video and stills studio shoots. Graphic art treatment created to support each talents' imagery and personal story. Composing of final image assets, mechanical production, retouching and file prep for execution in various media. Print and digital OOH, publication, digital/social media & website.
The tobacco industry is working hard to rebrand itself with new, "healthier" alternatives such as e-cigarettes. Flavored vapes, though banned by the FDA, are still easily available online. This is "Big Tobacco's Fantasyland" where the tobacco industry's idea of a smoke-free future is a dangerous fantasy for us all.
