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UNDO 'The Great Exhale'
Creative & Production
Duncan Channon, San Francisco
Client
California Tobacco Control Program
Stills Photographer
Maria Del Rio
Production Scope
A combined 2-day video and stills production shooting on location around the LA area. Customized topographical maps to reflect the talents' region were created by artist Scott Reinhart. Art production of hero images and maps to align with final media specs. Mechanical production, retouching and file prep for execution in various media. Print and digital OOH, publication, digital/social media & website.
The campaign approach is to inspire Californians to believe in a future without tobacco damage.
Each story highlights the real personal journeys of Californians actively changing, reducing and quitting nicotine use.
