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UNDO 'The Great Exhale'
Creative & Production
Duncan Channon, San Francisco
Client
California Tobacco Control Program
Photographer
Maria Del Rio
Production Scope
A two-day combined video and stills production shot on location throughout the LA area. Customized topographical maps, crafted by artist Scott Reinhart were created to reflect each talent’s region and developed as key visual elements.
Manage mechanical builds, oversee post-production:- retouching, color correction, assembly and proofing. Ensure file deliveries meet the robust media plan outline and material deadlines.
Process all vendor billing and the delivery of packaged campaign files for archiving.
The campaign approach is to inspire Californians to believe in a future without tobacco damage.
Each story highlights the real personal journeys of Californians actively changing, reducing and quitting nicotine use.
