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Kona Brewing Company
Campaign Title
Equity Campaign
Creative & Production
Duncan Channon, San Francisco
Client
Anheuser-Busch Co
Photographer
KEENA
Production Scope
Kona Brewing Company | Equity Campaign
Produced a two-day integrated video and photography campaign on location in Oahu, Hawaii, supporting Kona Brewing's Equity Campaign across multiple consumer touchpoints.
Partnered with photographer KEENA, selected for a distinctive visual style that combined dynamic liquid photography, in-camera effects, and authentic lifestyle storytelling. Collaborated closely with creative teams and production partners to develop imagery that captured the brand's connection to Hawaiian culture, community, and outdoor lifestyle.
Managed end-to-end production, including shoot planning, vendor coordination, production logistics, on-set execution, asset development, mechanical production, retouching, and final file preparation.
Post-Production & Asset Delivery
Oversaw post-production workflows, including image selection, retouching, color correction, quality assurance, and final production builds. Ensured all deliverables met campaign specifications and were optimized for deployment across printed and digital out-of-home media, publications, experiential activations, social media, website content, and broader digital marketing channels.
Creative Collaboration
Worked closely with the photographer and production team throughout development and execution to achieve a visually compelling campaign that leveraged innovative in-camera techniques while maintaining authenticity and strong brand alignment.
We paired two of Hawaii’s icons - big surf and Big Waves. Thanks to the amazing local surfers, pool of talent and the massive Oahu swells that made it all happen.
