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Golden Road Brewing
Campaign Title
Ride On
Illustration
KidMarkie
Production Scope
Golden Road Brewing | Ride On
Supported the development and production of packaging assets for Golden Road Brewing's Ride On campaign, commissioning illustrator, KidMarkie to create custom artwork tailored to individual product flavor profiles and brand positioning.
Managed production workflows throughout asset development, collaborating with creative teams and the illustrator to ensure artwork aligned with packaging objectives while maintaining consistency across the product line.
Packaging Production & Print Management
Oversaw mechanical production for can and carton packaging, including template development, artwork assembly, color profile management, and preparation of print-ready files. Partnered closely with design and prepress teams to ensure accurate application of branding, illustration assets, and production specifications across all packaging formats.
Managed image retouching, hard-proof reviews, quality assurance checks, and print production approvals to ensure final materials met brand standards and manufacturing requirements prior to release.
A custom design was created for each product in the series, reflecting LA’s free-wheeling and go-with-the-flow vibe. We partnered with California illustrator, KidMarkie to bring the concept to life. Each scene depicts life in SOCAL: surfing, skating, mountain biking and chilling poolside.
