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Golden Road Brewing
Campaign Title
Ride On
Illustration
KidMarkie
Production Scope
Commissioning of illustrator to develop unique art for each flavor profile. Establish color profiles and manage the mechanical builds in provided can and box templates. Image retouching and hard proof outputs for QC checks ahead of delivering final print-ready files.
A custom design was created for each product in the series, reflecting LA’s free-wheeling and go-with-the-flow vibe. We partnered with California illustrator, KidMarkie to bring the concept to life. Each scene depicts life in SOCAL: surfing, skating, mountain biking and chilling poolside.
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