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Oakley

Creative & Production

Eleven Inc, San Francisco

Photographers

James Chiang / Jake Stangel

Production Scope

After an extensive search to find a photographer who aligned with the Creative Director’s vision and technical needs, I supported the agency producer in commissioning James Chiang to capture initial test shots. Once Oakley approved the direction, we moved forward with producing product imagery for ongoing assignments.

We also shot on location in San Francisco’s Mission District, capturing dynamic action and lifestyle imagery of talent wearing the One Obsession product line for the launch campaign.

All final hero assets underwent comprehensive retouching and color correction to meet Oakley’s standards and ensure consistency across all media channels.

Talent

Craig Alexander, Australian Ironman Triathalon World Champion wearing Radar Pace.
Chas Christianson, urban cyclist racing champion wearing One Obsession sunglasses.

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