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Oakley
Creative & Production
Eleven Inc, San Francisco
Photographers
James Chiang / Jake Stangel
Production Scope
Oakley | Product & Lifestyle Campaign Photography
Produced photography assets supporting the launch of Oakley's One Obsession product line, partnering closely with creative and brand teams to identify a photographer whose visual style and technical expertise aligned with the campaign vision.
Following an extensive photographer search, I supported the evaluation and commissioning process that led to the selection of James Chiang. Coordinated initial test photography to validate the creative approach and visual direction prior to full production approval. Once approved, managed the development of product imagery for ongoing campaign assignments.
Lifestyle Photography Production
Produced an on-location lifestyle shoot in San Francisco's Mission District, capturing dynamic action and lifestyle imagery featuring talent integrated with the One Obsession product line. Managed production logistics, creative coordination, and asset development to ensure alignment with campaign objectives and brand standards.
Post-Production & Asset Delivery
Oversaw post-production workflows, including image selection, retouching, color correction, and quality assurance. Ensured all final hero assets met Oakley's visual standards and maintained consistency across print, digital, social, retail, and broader marketing applications.
Talent
Craig Alexander, Australian Ironman Triathalon World Champion wearing Radar Pace.
Chas Christianson, urban cyclist racing champion wearing One Obsession sunglasses.
