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Kona Brewing Company
Campaign Title
'Bring the Aloha' Campaign
Creative & Production
Duncan Channon, San Francisco
Client
Anheuser-Busch Co
Photographer
RJ Shaughnessy
Production Scope
A two-day lifestyle stills shoot on location in Oahu, Hawaii. The commissioned photographer was chosen for his cinematic style and instinct for capturing genuine human moments. Oversaw the full production - shoot management, asset development, mechanicals, retouching, and final file preparation - for execution across multiple channels, including printed and digital OOH, publications, experiential, digital and social media, website.
The meaning behind 'Bring the Aloha' sparked a dual message for the refreshed platform: Bring the Aloha. Show up as your real, open, whole self and of course, bring the beer.
