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Kona Brewing Company
Campaign Title
'Bring the Aloha' Campaign
Creative & Production
Duncan Channon, San Francisco
Client
Anheuser-Busch Co
Photographer
RJ Shaughnessy
Production Scope
Kona Brewing | Lifestyle Photography Campaign
Produced a two-day lifestyle photography campaign on location in Oahu, Hawaii, supporting brand marketing initiatives across print, digital, social, and experiential channels.
Partnered with a commissioned photographer selected for a cinematic visual style and ability to capture authentic human moments that aligned with the brand's laid-back, lifestyle-driven identity. Managed end-to-end production, including shoot planning, vendor and logistics coordination, on-set production oversight, asset development, retouching, mechanical production, and final file delivery.
Oversaw post-production and image refinement to ensure consistency across campaign applications. Final assets were deployed across printed and digital out-of-home placements, publications, experiential environments, social media, website content, and broader digital marketing initiatives.
The meaning behind 'Bring the Aloha' sparked a dual message for the refreshed platform: Bring the Aloha. Show up as your real, open, whole self and of course, bring the beer.
