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InnovAsian
Campaign Title
Stills photography production
Creative & Production
Duncan Channon, San Francisco
Photographer and Stylist Team
Erin Scott - Photographer
Glenn Jenkins - Props
Fanny Pan - Food
Production Scope
InnovAsian | Content Production & Lifestyle Photography
Produced a series of food photography shoots for InnovAsian, creating a year-round content library designed to support social media, digital marketing, and brand storytelling initiatives.
Partnered closely with creative teams to develop an organized production framework built around seasonal themes, recipes, product features, and key ingredients. Multiple two-day shoots were executed at Erin Scott's home studio in Berkeley, California, leveraging an established content strategy to efficiently capture a high volume of campaign-ready assets.
Production & Remote Collaboration
Managed production planning, shot development, scheduling, and asset creation to ensure each hero image presented the InnovAsian product line in an elevated, appetizing, and brand-consistent manner. Content was developed to support a monthly publishing calendar, providing a steady stream of imagery aligned to seasonal marketing moments throughout the year.
Production was conducted remotely using Zoom-based review sessions that enabled stakeholders to view scheduled shot setups in real time, provide immediate feedback, and approve content throughout the shoot. This collaborative approach increased efficiency, reduced production costs, and helped maintain consistency across all final assets.
Post-Production & Asset Delivery
Oversaw image selection and post-production workflows, including light retouching, color correction, and quality assurance reviews. Managed final production builds and asset delivery to ensure imagery met brand standards and was optimized for deployment across social, digital, and marketing channels.
