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InnovAsian
Campaign Title
Stills photography production
Creative & Production
Duncan Channon, San Francisco
Photographer and Stylist Team
Erin Scott - Photographer
Glenn Jenkins - Props
Fanny Pan - Food
Production Scope
Our well-oiled creative/producer team executed multiple two-day shoots at Erin Scott's beautiful home studio in Berkeley, California - guided by an established outline of themes, recipes, and key ingredients designed to bring the InnovAsian product line to life.
Each hero set-up was crafted to highlight the packaged product in an appetizing, elevated way, with assets scheduled for monthly rollout across social platforms to support unique InnovAsian moments throughout the year.
Shoots were conducted remotely, using Zoom to share scheduled shot setups in real time for live viewing, feedback, and final approvals. This approach allowed us to capture a large volume of images per day while maintaining a fluid workflow, cost efficiencies, quality, consistency, and precise attention to detail.
All final hero assets underwent light retouching and color edits ahead of final production builds and release for use.
