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Horizon Organic
Creative & Production
Duncan Channon, San Francisco
Stills Photography
Location Photographers:
Caroline Lucia
Beau Walchek
Existing imagery commissions:
Tracey and David
Stephanie Rausser
Colleen Chranowski
Stock imagery:
Getty
Stocksy
As part of the initial "This Milk Means Business" video campaign, shot in Mexico City we also captured stills on the location set for use across paid social, digital, and website.
A follow-up remote stills shoot was produced locally using a fast-paced, low-budget approach at the assigned photographer’s own home, supported by a nimble in-house crew, talent, and props.
Post-production of the selected shots included color balancing and retouching to clean up and sharpen key elements. Also ensuring brand colors were finetuned across print, digital, and hex profiles. Some shots also required light AI enhancements, including image extensions and generation of additional visual details to be placed into settings.
To further expand the image library for subsequent digital and social placements, I conducted an extensive search through photographers’ existing archives to source imagery that complimented the campaign’s tone and visual language. Pricing negotiations for image and talent usage were negotiated and ultimately finalized. Formal licensing documentation was executed in partnership with the business affairs team.
