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Function Health
Creative & Production
In-house
Photographer
Jacob Consenstein
Scope
Explore the existing brand color guidelines and apply extensive tint color testing for establishing new mixes across all color profiles. Final color callouts across CMYK (print & newspaper), RGB & HEX mixes delivered for the creative team to take forward. This exploration was said to be 'worth it's digital weight in gold!'. Post production retouching and color correction of all hero photography. Manage the mechanical digital and print production execution of campaign OOH domination files for a mid September live date. Ensure final delivery of all materials meet vendor specs and deadlines for posting in three key station locations - Grand Central, 72nd & 2nd, 86th & 2nd. Including wallscapes, 2-sheets, posters, turnstyle units. Digitally animated tryptichs, liveboards and dioramas. Finalise all vendor billing, processing and delivery of packaged campaign files for archiving.
Even though the city may test you in a lot of ways, Function tests you in a way that matters.
