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Function Health
Creative & Production
In-house
Photographer
Jacob Consenstein
Scope
Function Health | Out-of-Home Campaign Launch
Contracted by Function Health to lead production management for the brand's inaugural out-of-home advertising campaign, supporting a national media rollout from September through December 2025.
With media placements and launch dates established early in the planning process, I developed and managed a comprehensive production timeline and delivery framework to ensure seamless execution across all campaign touchpoints. Oversaw media specifications, creative asset rotations, production requirements, and assignment of master and derivative sizes across print, digital, and animated placements.
Partnered closely with the internal brand and creative teams to refine and validate brand color applications across a variety of physical substrates, ensuring consistency between printed materials, digital media, and web experiences. Within an accelerated production schedule, managed the development of a high volume of mechanical files from supplied creative layouts while coordinating closely with external production partners responsible for retouching, file assembly, proofing, and printer collaboration.
Oversaw color testing and production approvals across multiple materials to ensure brand integrity and quality control throughout the campaign lifecycle. This project required extensive cross-functional coordination, rigorous production oversight, and the ability to maintain executional excellence within a highly compressed timeline.
Newspaper & Print Advertising Extensions
Following the successful OOH launch, the campaign expanded into newspaper and print advertising placements, including executions for The New York Times and New York Post.
Managed the production of print-ready mechanicals from supplied Figma creative files, overseeing asset preparation, revisions, stakeholder reviews, quality assurance, and final approvals. Coordinated delivery requirements and submission processes across publisher platforms while ensuring adherence to publication specifications and production deadlines.
Provided end-to-end production management through final delivery, including billing coordination, asset archival, and project closeout.
Even though the city may test you in a lot of ways, Function tests you in a way that matters.
