Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
California Department of Public Health
Campaign Title
Facts Fight Fentanyl
Creative & Production
Duncan Channon, San Francisco
Illustrator
Carlo Giambarresi
Photographers
Dan Monick / Eric Hermann
Production Scope
The media strategy took a digital-first integrated approach to reach the audience demographic, 16-39 year olds. Print and digital OOH placements ensured that high-risk areas like bars and college campuses had clear, simple messaging that reminded people of the power of knowledge.
The creative approach for photography and illustrations were stripped back to simply black and white, to allow the messaging to be just the facts, clearly stated and straight forward.
As part of the art buying process, I worked with our legal team to conduct enquiries with the DEA, sourcing images of both real prescription and counterfeit pills containing Fentanyl to highlight how similar they can appear.
Custom designed graphic illustrations also appeared on the CDPH website. Love!
Although fentanyl’s dangers are well-known, confusion still surrounds its effects and how to prevent harm. Fear often dominates the conversation, making it harder for people to act. This campaign aimed to shift the focus toward knowledge, accessibility, and empowerment.
