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California Department of Public Health
Campaign Title
Facts Fight Fentanyl
Creative & Production
Duncan Channon, San Francisco
Illustrator
Carlo Giambarresi
Photographer
Eric Hermann
Production Scope
The media strategy took a digital-first approach, utilizing social media, OOH and paid media placements to reach the audience demographic. OOH placements ensured that high-risk areas like bars and college campuses had clear, simple messaging that reminded people of the power of knowledge.
We also created custom designed graphic illustrations which appeared on the CDPH website. Love!
Although fentanyl’s dangers are well-known, confusion still surrounds its effects and how to prevent harm. Fear often dominates the conversation, making it harder for people to act. This campaign aimed to shift the focus toward knowledge, accessibility, and empowerment.
